The Glasgow School of Art X LOEWE
One of the world’s leading fashion brands, Loewe, teamed up with The Glasgow School of Art. Loewe was the headline sponsor of The Glasgow School of Art Fashion Promenades which took place on the evening of 11 December 2018 at Galvanisers Yard, SWG3. The event was a showcase for collections by the 2018 Masters of Fashion and Textile Design graduands, all of whom were unable to have their Promenades in September due to the fire in the Mackintosh Building.
“Charles Rennie Mackintosh is a maverick and I have found tremendous inspiration in his work, in the case of the Glasgow School of Art it´s not only one of his greatest architectural and design achievements, but it´s also housed some of the greatest artistic talent over the last century. And due to the current situation with the devastating fires, in the way we´ve gained huge inspiration from Charles Rennie Mackintosh, we wanted to help support and nurture the school´s future generations.”
Jonathan Anderson, Creative Director and designer at Loewe and JWAnderson.
We helped The Glasgow School of Art showcase the talents of their students and establish the relationships between themselves and Loewe by capturing the event and telling the stories of their collections through photographs as they came down the long and winding runway set out by SWG3. For us it was a great experience to be able to work alongside an Internationally recognised brand and an Internationally recognised institution on this project.